Marketing Director | Content Creator | Life Enthusiast
LATV Marketing Campaigns
This page showcases three different marketing campaigns that I implemented as a Marketing Director.
1) Always Trending
3) It's About
Always Trending - A preview of the 2017 show lineup
This video was created as a marketing tool for the sales department to use when they are trying to sell the programming to advertisers. It contains all the main shows with a brief preview of each.
The Edge - Daily Promo
This promo aired on LATV to showcase the time and date The Edge was on.
ELZ + Get it Girl = Two show promo
Often we promoted two shows in the same spot to take advantage of our ad space.
Try Guys - Always Trending Promo
We had every guest that came to the shows do a promo that went in line with the Always Trending campaign.
The Zoo is Next - Promo
Promos like this one were used before the show started.
The Always Trending campaign was visible in all of LATV's platforms.
These banners changed everyday on the LATV website to showcase the main shows at the station.
One Sheet - Marketing Material
Each show had a one sheet that was used by the sales department to sell ad space within the shows.
One sheet - HHM
We created specialized programs that were relevant to key dates to sell to potential advertisers.
#WildTalk - See the new LATV
This was the first campaign that I created with the channel. It was created at a point where the station was going to start producing 90% of its content in house and stop buying canned programming from Mexico.
LATV is #WildTalk
We put all the brand new LATV talent together to create a series of promos that described the channel.
Get it Gil - Freestyle promo
We often placed the talent in front of a green screen and their interactions became promos for the show.
The Edge - Daily promo - #WildTalk
This promo ran on LATV to promote the show and the time it aired.
FAN NATION preview
We created a series of teasers to let people know that a new sports show was coming to LATV.
To create extra ad revenue we created a website where the latest news and scores of the NFL could be found.
LATV wanted to be on DIRECTV so we created a microsite where people could see a preview of our shows and were a click away to be redirected to get DIRECTV.
This banners was placed on all of the LATV platforms to have a consistent campaign look.
LATV Facebook - #WildTalk
An example of the #WildTalk campaign on social media.
I was in charge of the rebranding and the management of all social media platforms. A post schedule was created and the audience interactions as well as new followers more than doubled. This with was done with no marketing budget.
The Edge Instagram Ad
Audience interaction posts
Often the audience could ask questions to the celebrities and musicians that came to the studio.
LATV Mobile Ads
We created paid Instagram ads to get audiences to download the mobile app.
It's About - Register to Vote
We created a campaign to get people to register to vote for the general elections.
We created a 360 campaign where you would see it in all of our platforms.
It's About - Talent
Each talent showed what voting is about for them.
It's About - Voting - LATV talent
More examples of promos that aired during the general election.
It's About - Voting - Influencers
We created videos to share in all of our platforms with the influencers and other musicians that came to the station.
As the elections approaches we posted more and more reasons for people to show up at the voting booth.
Facebook posts with celebrities
We posted celebrities that participated in the campaign in all of our social media platforms.
This page showcases pilots for TV shows and online content that I either wrote, produced, sold and even edited.
LATV was stuck with traditional ad sales, to create extra revenue streams and to create content I put together a group of influencers to make content that was brand specific. While at LATV I was in charge of getting everything together to start this new venture.
2017/18 Digital content for LATV
This is a preview to all the new content that was created and produced for the 2017/18 seasons of digital series for LATV.
TRNDNG - New daily YouTube shows for LATV
A preview of each one of the new shows to be uploaded daily on LATV's YouTube channel as a way to create new revenue streams
The Dongle preview for Social Media
This show was created to attract advertisers that are into technology, communication and gadgets.
3 Reasons We're Safer From Terrorists Thanks to the Internet | THE DONGLE
Tasting Stuff - Milks
Ignacio tries all sorts of milks and tries to guess what each one is, including breast milk.
This banner directed people to LATV's YouTube page for people to subscribe.
Banner on LATV's website
Social Media campaign
Instagram promotions on the shows
Types of ideas that were created
Total numbers of folloers
Adding up all the talent recruited these we came up with these initial numbers.
A show where two girls tried different food recipes and went around different restaurants in Los Angeles.
DIY - Vertical Hanging Garden with plastic bottles
Living greener is a sustainability segments that teaches you how to become a greener human being.
Celebrities Reacting to Animals | The Zoo
The FriendZone and Sebastian Yatra
The FriendZone is the place where you don't want to be. I interviewed famous actors and musicians about their experiences on the FriendZone and if they where able to get out.
Vine videos shot during the Lent season to promote the seafood department of the supermarket.
Northgate Market - Un ceviche muy salsa
Vine video for Northgate Market used during the Lent season.
Ford - Mustang Love
Ford - Danielle and her Focus
The Zoo Marketing
Penguin Photo Copy
Raging in the car
Elevator Phone Ettiquete
Zooper Giveaway Antartica
Snickers - TV spot
Celebrities Reacting to Animals | The Zoo
Celebrities Reacting to Animals - PART 2 | The Zoo
The Zoo - Sizzle Reel
La Britney - The Zoo
Banner that would take people to The Zoo Facebook page.
The Zoo season two print ad
Get it, Girl! Marketing
Do's & Don'ts Brand Reel
DIY - Fruit Salad
Get it, Girl! - Vivi Rapping
Worst Pick Up Lines
Best Ugly/Seductive Face
How to Hit on Some One
Friendzone on Get It Girl
The Friend Zone
Natasha Martinez on the Friend Zone
Sebastian Yatra Has Had Traicionera Experiences | The Zoo
Michelle Ortiz and her AWKWARD FriendZone Stories
Los 5 get Friend Zoned
For decades we have known that cigarettes are toxic, for both people who smoke and those around them. What you may not know is just how toxic and dangerous cigarettes are to the environment.
Approximately 18.5 Billion trees are cut dow every year to make cigarettes and TobacoFreeCA wanted to make people aware of the devastation.
The campaign surrounded a massive structure that symbolized a cut down tree with the stump made out of cigarette butts. We placed the tree stump outside a busy metro station in Los Angeles and recorded peoples reaction to this amazing factoid.
The campaign was done in English and Spanish and was distributed in almost all channels.
Street Art #NOMASBUTTS
#NoMasButts Intro to website
Website Main Page
Website - Know the Facts
Making of #NOMASBUTTS TV Commercial
Website - Get Involved
Fiesta - Freshest Seafood
Western Dental - Hollywood Smiles
nomasbutts.org - Main Page
nommassbutts.org - know the facts
nomasbutts.org - get involved
#NoMasButts Deforestation Interstitial
Facebook postings - commercial
Facebook Tour Postings
Northgate Market Interstitial for Lent
Landing Page - Lent
Banner - Lent
Mobile landing page
Email Blast - Lent
Facebook page - Northgate
Northgate Market Interstitial for Summer
Northgate Market Interstitial for the Holidays
Rovi AD Network
1LA - Immigration Integration - Fund Raising Video
Bienvenido al mundo de PrismTV
Guía Local Pilot
Wrote, produced and sold a pilot for a travel TV show in Spanish called Guía Local.
The idea was to create a travel TV show in Spanish that promoted staying away from the tourist places and experience Colombia like the locals. The differentiator was the unique and organic product placement that lived within the show.
I wrote a business plan, talked to some show runners and sold the idea. With that money I moved to New Zealand for 2 years and got my sustainability MBA.
Guia Local - Spanish teaser
An example how a local brand could advertise within the show.
Another example of local brands advertising in the show.
The show also showcased family friendly venues and museums.