ARTURO GARCIA                    

A bilingual, Sr. Account Director with more than twelve years of agency experience creating and producing fully integrated campaigns for: Ad agencies of all sizes, brands, TV networks, professional sport leagues and more.

Experienced developing: strategy, creating marketing plans, establishing new processes, best practices, campaign development, production, campaign rollout, client consultation, SOW and budget negotiations. My background as a copywriter makes me a great communicator and allows me to understand the creative process.

The fact that I owned an ad agency and sold it, (with the earnings I paid for my MBA that I got in New Zealand) will show you: I have an entrepreneurial spirit and I know how to manage a team. Plus my current role as a Sr. Account Director for Major League Soccer has prepared me to work in any kind of fast-paced, high-energy environment.  

Contact

Experience

Cornerstone / The FADER 12/2017  - Present 

Sr. Account Director 

  • Under my supervision, what started as a 90-day project has turned into 4 seasons of a multi million dollar retainer between Cornerstone Agency and Major League Soccer.

A client facing position where I am in charge of overseeing the production and delivery of national ad campaigns on time and on budget. 

  • I’ve been a key part in the development of the current strategy for the Our Soccer campaign. Since 2018 the campaign continues to outperform with the key demographics of soccer fans and sports enthusiasts.

  • Assisted MLS in getting more sponsors, created a look and feel toolkit for the league, produced 14 + national spots.

  • Supervised the yearly photo shoot of every club, developed experiential ideas, concerts, invited influencers to events, formulated tune-in templates, managed social media content and more. 

  • Managed and worked along with the internal strategy team, creative, traffic and production departments to create and deliver Marketing Assets for the yearly campaign for MLS.

  • Connected MLS with culture by working with artists like: 2 Chainz, Miguel, Prince Royce, Tokimonsta, Sheck Wes, A-Trak, Dave 1, Amine, Eddie Huang and more.

LATV 1/2015 – 11/2017

Marketing Director 

  • Oversaw the development of the short form production projects for the network as well as their CPG clients. 

  • Created a successful marketing plan that brought new advertisers and gave the network enough capital to re-start producing shows in the studio 

  • Presented, produced and delivered the marketing assets for the network that included: Sizzle reels of upcoming shows, tune-ins, branding spots, look and feel for all marketing material, tone of voice for external communications, produced show segments and, added value spots for the network.

Skills

Adaptability: I Live in the moment, this flexibility allows me to stay productive when the demands of work are pulling in multiple directions at once. Achiever: A hard worker that takes pride from producing meaningful results everyday. Positivity: Posses a contagious enthusiasm that can get others excited about what they are going to do. Generous with praise, quick to smile and always on the lookout for the positive in the situation. Strategic: Have the ability to create alternative ways to proceed when faced with any given scenarios. Learner: A rational thinker with a great desire to learn and always aims for continuous improvement.

Education

Auckland University of Technology (New Zealand) 01/2009 – 07/2011

Double MBA | Sustainable Development and Operations Management. 

California State University Fullerton 08/1999 – 05/2004

Double Major | Advertising and Radio, TV, Film production.   

Brand Experience 

Sr. Account Management

Major League Soccer, North Face, Sonos, Walmart, LATV, ESPN Latin America.

Copywriter 

Ford, Honda, Sony Pictures, CA Department of Health, Time Warner Cable, CenturyLink, Chevron, ARCO, Rovi Corp, Western Dental and more.