At LATV I was a Marketing Director. My main job was to develop campaigns that promote the network, create new shows, help create marketing material and help with produce added value content.
#WildTalk -
This was the first campaign that I created with the channel. It was created at a point where the station was going to start producing 90% of its content in house and stop buying canned programming from Mexico. We put all the brand new LATV talent together to create a series of promos that described the channel.
I was in charge of the rebranding and the management of all social media platforms. A post schedule was created and the audience interactions, as well as, new followers more than doubled. This with was done with no marketing budget.
#Always Trending
2017 Marketing campaign for LATV. We created TV spots, banners, and created new shows.
A preview of the 2017 Show Lineup
This video was created as a marketing tool for the sales department to use when they are trying to sell the programming to advertisers. It contains all the main shows with a brief preview of each.
